Oversee and drive the holistic strategic vision of in-house media campaigns across Google, Bing, Facebook, Instagram, Twitter, LinkedIn, and Snapchat.
Pressure test and evolve media strategy by platform for each part of the funnel.
Optimize media spend of $20M across platforms and markets to maximize acquisition volume and increase audience reach.
Manage a team of 3-5 associates and managers.
Strengthen a collaborative relationship between paid and organic media teams.
Build a relationship with our partners in Advertising, Newsroom, and Partnerships.
Support Director in evaluating the overall value (costs, benefits, competitive analysis) of each tech platform as well as proposed opportunities to execute on the relationships.
Dow Jones , Making Careers Newsworthy
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Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 25746