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Dow Jones

We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

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Job Information

Dow Jones Associate Director, Paid Media, Barron's Group in NEW YORK, New York

Job Description:


  • Oversee and drive the holistic strategic vision of in-house media campaigns across Google, Bing, Facebook, Instagram, Twitter, LinkedIn, and Snapchat.

  • Pressure test and evolve media strategy by platform for each part of the funnel.

  • Optimize media spend of $20M across platforms and markets to maximize acquisition volume and increase audience reach.

  • Manage a team of 3-5 associates and managers.

  • Strengthen a collaborative relationship between paid and organic media teams.

  • Build a relationship with our partners in Advertising, Newsroom, and Partnerships.

  • Support Director in evaluating the overall value (costs, benefits, competitive analysis) of each tech platform as well as proposed opportunities to execute on the relationships.

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put “Reasonable Accommodation" in the subject line.


Job Category: Marketing Group

Req ID: 25746