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Examine the world and bring it to others.
Job Description:
The Associate Director, Growth Marketing will be responsible for growing and optimizing the customer acquisition marketing programs to drive new subscriber growth for Barron’s and MarketWatch.
This role will oversee a team of high performing growth marketers.
Responsibilities:
Developing and leading the end-to-end acquisition marketing strategy for our digital marketing campaigns.
Monitoring ongoing campaigns, working with paid media teams to ensure that campaigns goals are met — and pivoting strategy when goals are not being met.
Ensuring media budgets are delivering against business goals. This includes re-evaluating the media mix when business goals are not being met.
Reviewing post-campaign analysis — drawing on successes and failures, in order to identify and execute tactics that are working to deliver on business goals.
Identify new opportunities to drive the business forward — i.e. new markets, emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability.
Work collaboratively with paid media, product, news, ops and content marketing teams to come up with creative ways to drive acquisition.
Oversee the campaign calendar and partner closely with other departments and teams to identify and capitalize and align on marketing opportunities that arise with changing news cycles.
Manage monthly forecasting for subscription orders in conjunction with finance and the wider team.
Lead and develop the Acquisition marketing team for Barron’s and MarketWatch.
Requirements:
10+ years of relevant digital marketing experience within a results-driven role.
Experience working in Digital media channels — Search, Social media, Display and Programmatic. Experience marketing mobile applications through paid media channels is advantageous.
Proven success of running end-to-end acquisition marketing campaigns that encompass owned, earned and paid media properties.
ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities
Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges.
Ability to manage projects independently and see them through completion— requiring the need to appropriately prioritize tasks and projects in order to hit deadlines.
Hands-on experience with developing and reporting on creative metrics and KPIs for business goals, process improvement projects
Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.
Business Area: CMO - SUBSCRIPTIONS
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $65,000 - $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 36964
