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Dow Jones

We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

Examine the world and bring it to others.

reach out to us at <a href="mailto:TalentResourceTeam@dowjones.com" target="_blank">TalentResourceTeam@dowjones.com </a>. Please put “Reason

Job Information

Dow Jones Marketing Manager in Los Angeles, California

Job Description:

Department/Product Overview:

Investor’s Business Daily is looking to hire a Marketing Manager to join our Marketing Team in Los Angeles. Responsibilities include leading the development and execution of marketing programs across all major marketing channels.

Position Title:

Marketing Manager

Position Location:

Los Angeles – Marketing Department at IBD office

About the Role/Position:

The Marketing Manager is responsible for leading the development and execution of marketing campaigns including online display, video, email, content marketing, partnerships, events, social and others. The Marketing Manager will develop marketing programs by identifying new opportunities to drive growth of our digital subscriptions.

Primary Responsibilities/Accountabilities:

  • Increase customer base by utilizing MarTech platforms and marketing automation tools.

  • Create journeys and campaigns in Salesforce for nurturing leads, on-boarding customers, retention and win back campaigns.

  • Develop new strategies to increase sales and revenue while building awareness for the brand.

  • Experience sourcing and negotiating with external media and tech partners and managing relationships successfully.

  • Create new marketing opportunities associated with consumer needs and develop campaigns that target newly identified market segments.

  • Performs other duties as assigned by management.

Knowledge/Experience Preferred:

  • Bachelor's degree in Business, Marketing or related field preferred

  • 5+ years’ experience in a similar marketing role at a company or agency

  • Extensive experience with SalesForce Marketing Cloud or similar marketing cloud platform.

  • Provide reporting on various marketing initiatives from marketing tech platform.

  • Able to meet changing deadlines and manage priorities on multiple projects

  • Familiarity with consumer facing digital media and/or financial & investment industry is preferred.

Preferred Tools/Skills:

  • Able to build strong working relationships with coworkers, customers, and company management.

  • A resourceful, dynamic, motivated, and results-oriented creative thinker and problem solver.

  • Strong presentation skills and ability to clearly present ideas to other teams and management

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.

Business Area: Investor's Business Daily

Job Category: Marketing Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 26138

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