Investor’s Business Daily is looking to hire a Marketing Manager to join our Marketing Team in Los Angeles. Responsibilities include leading the development and execution of marketing programs across all major marketing channels.
Los Angeles – Marketing Department at IBD office
About the Role/Position:
The Marketing Manager is responsible for leading the development and execution of marketing campaigns including online display, video, email, content marketing, partnerships, events, social and others. The Marketing Manager will develop marketing programs by identifying new opportunities to drive growth of our digital subscriptions.
Increase customer base by utilizing MarTech platforms and marketing automation tools.
Create journeys and campaigns in Salesforce for nurturing leads, on-boarding customers, retention and win back campaigns.
Develop new strategies to increase sales and revenue while building awareness for the brand.
Experience sourcing and negotiating with external media and tech partners and managing relationships successfully.
Create new marketing opportunities associated with consumer needs and develop campaigns that target newly identified market segments.
Performs other duties as assigned by management.
Bachelor's degree in Business, Marketing or related field preferred
5+ years’ experience in a similar marketing role at a company or agency
Extensive experience with SalesForce Marketing Cloud or similar marketing cloud platform.
Provide reporting on various marketing initiatives from marketing tech platform.
Able to meet changing deadlines and manage priorities on multiple projects
Familiarity with consumer facing digital media and/or financial & investment industry is preferred.
Able to build strong working relationships with coworkers, customers, and company management.
A resourceful, dynamic, motivated, and results-oriented creative thinker and problem solver.
Strong presentation skills and ability to clearly present ideas to other teams and management
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: INVESTOR'S BUSINESS DAILY
Job Category: Marketing Group
Req ID: 26138