Investor’s Business Daily is looking to hire a Marketing Analyst to work with our Marketing team in Los Angeles. The Marketing Analyst will collaborate with teammates on the marketing team, analytics team, and with other departments to drive growth of our digital subscriptions through increased acquisition and retention rates.
Los Angeles – Marketing Department at IBD office
About the Role/Position:
The Marketing Analyst will be responsible for uncovering insights about our business and leveraging data to optimize our user acquisition efforts. You will work with our analytics team and external partners to uncover actionable insights that will help drive optimization for our marketing and retention campaigns.
Support the continuous improvement of our marketing efforts by designing, tracking, and analyzing the impact of A/B and multivariate tests
Leverage data sets and reporting from Analytics to derive insights to lead to better business decisions across the marketing team and drive revenue
Build dashboards that clearly convey the performance of our user acquisition programs and impact on overall company KPIs
Collaborate with Analytics on new projects, interpreting data sets developed by the Analytics team and act as point person for Marketing
Perform deep dive analyses to understand drivers of marketing performance and generate insights for future campaigns
Proactively identify trends, opportunities, patterns, anomalies, spikes and other occurrences in data sets that will help increase sales and profitability from existing products and campaigns and potentially lead to ideas for new revenue streams
Bachelor’s degree in math, statistics, economics or other quantitative field
1-3 years experience analyzing large datasets, preferably within marketing or fintech
Experience working with and optimizing consumer conversion funnels
Experience with data visualization tools (Tableau, Looker, etc)
Current with insights and analytics trends
Experience with Adobe Analytics and Adobe Target
Experience with Salesforce Marketing Cloud or similar platform
Strong communication skills - you can clearly present your findings to non-technical people
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: Investor's Business Daily
Job Category: IT Development Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 26141