In this role, you will take ownership of the growth of our organic marketing channels across all our markets and domains. You will have the opportunity to leverage your expertise to drive, shape, and implement highly ambitious SEO strategies and boost organic traffic to our site.
You have a key role to identify and optimize key user journeys for our business. Organic search results and SEO form a critical part of our business and marketing strategy. As a result, you will have the opportunity to define ambitious KPI-driven goals, collaborate and align with multiple internal stakeholders, and leverage engineering resources to implement your strategies.
This is a 'hands-on' autonomous role and the individual needs to be comfortable working on their own initiative with minimal supervision and be self-directive.
Define and drive the digital channel and content strategy, in alignment with growth goals, clients experience objectives, and the brand strategy
Play an important leadership role in upgrading digital marketing and clients
Lead and develop integrated, multi-channel digital strategies, with a sophisticated understanding of audiences, channels, and formats
Act as the point person and knowledge owner for the marketing team, external vendors, and contractors focusing on SEO and listing management – ensuring continuity of work plan and goals
Lead vendor selection efforts and directly negotiate rates and contracts with those vendors
Manage timelines, budgets, resources, and maintain effective communications and relationships with internal and external partners.
Search Engine Optimization (SEO) / Search Engine Marketing (SEM)
Accelerate efforts to increase web traffic from organic search, working with internal and external team members and tools. This includes identifying and prioritizing changes to the website from a technical perspective in order to improve ranking as well as optimizing keyword strategies that heavily influence our content development
Administer SEM campaigns to increase the likelihood of prospective patients
choosing Penn Medicine for their care
Further programmatic efforts to optimize SEO and SEM as aligned, interconnected tactics
Ensure all content produced is optimized for the given medium, aligned with other tactics and formats, and created with a deep sense of empathy for the needs of patients
Develop complex, multichannel communication journeys across multiple platforms, channels, and segments
Build and contribute to sales-facing content: country decks, customer story slides, videos, etc.
Ensure content on all channels conforms to best practices in readability and
accessibility and is aligned with brand standards
Amplify our brand presence on social media in support of brand and reputation strategies, using paid and organic methods
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: OPIS-CMA
Job Category: Marketing Group
Req ID: 33059