The London-based Marketing Associate will support The Wall Street Journal’s Global Marketing Campaigns Team. Through effective brand campaigns, strategic partnerships and content marketing, you will play a crucial role in the company’s mission to grow The Wall Street Journal internationally.
The ability to work effectively in a global team is key; you will work with multiple team members based across the world including in New York, London, Hong Kong and Tokyo and you will report into the Associate Marketing Director, based in Hong Kong. The Marketing Associate role includes both b2b and b2c responsibilities and the ideal candidate will be ambitious, creative and data-driven with a passion for understanding the brand, customers and product.
Work with the Commercial Partnerships and Education sales team to identify and engage prospects. This includes executing b2b marketing campaigns and creating compelling sales materials and case studies.
Manage the marketing for EMEA and LATAM commercial partners to drive strategic objectives.
Raise awareness and increase engagement of WSJ amongst young audiences via our university and commercial partners in the regions.
Share membership best-practices with external partners via presentations and workshops.
Adapt existing marketing campaigns for international markets and identify new opportunities to grow WSJ internationally to drive brand awareness, consideration and membership growth.
Oversee creative development, including briefs, feedback and rollout for campaign assets.
Exercise a thorough knowledge of the brand and key competitors, alongside an ability to balance team goals with overall company objectives.
A bachelor’s degree.
1-2 years experience working in a marketing or communications role. Media or publishing is a plus.
Excellent communication skills in order to develop strong relationships with multiple stakeholders and collaborate effectively with other teams across the business including Sales, Operations, Data, Events and News.
Ability to multitask, prioritize workload, work independently, and complete tasks under time pressure.
Excellent project management is able to keep teams to a tight deadline and work across time zones.
Prior experience of SalesForce, marketing automation systems and Adobe Analytics is a plus.
Ability to read and interpret data as it pertains to key metrics in order to inform your marketing decisions.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 24623