The EMEA Integrated Marketing team leads the process of developing RFP responses from end to end, ensuring that they're not only delivered on time and on the budget for our EMEA clients but that they also promote our clients' businesses and lead to long term partnerships with The Wall Street Journal and Barron's Group.
Based in the London office, the EMEA Integrated Marketing team generates the starting points of our award-winning custom content programs and partnerships for our EMEA-based clients. Our Integrated Marketing approach is focused on understanding client goals, assembling internal teams of specialists, and leading the response process while asking questions such as what is the problem we're solving? how are we going to report success? and what market intelligence can we ground our strategy in?
This role in the EMEA Integrated Marketing team requires a passion for media, an editorial mindset, a high standard for visual presentations, a working understanding of the media and advertising landscape, and an ability to translate data and insights into compelling and engaging advertising and branded content programs. You will report to the Head of Integrated Marketing, EMEA.
Pitch and proposal work in response to RFPs needs and competitively communicate the value of The Wall Street Journal & Barron's Group media offerings
Develop a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities
Develop and articulate creative marketing programs in many forms, including written creative proposals and visually-motivated pitch decks (often in collaboration with other disciplines such as The Trust, Events, etc. )
Use research and data to share insights and support value propositions for client pitches and proposals
Work with and collaborate with other relevant areas of the organization to develop pitches and integrated programs; including Sales, Product Marketing, The Trust, Ad Operations & Planning, Research, Events, etc.
Communicate proposal and program status to all essential parties - including the broader Integrated Marketing team
Skills & Interests
An effective communicator; Google Suite and design skills a plus
Demonstrated problem solving, resourcefulness, and critical thinking skills
Curiosity is an environment of constant learning
Confident interfacing with a variety of internal teams, leading brainstorms, and working in a fast-paced environment
Ability to manage multiple projects simultaneously in a deadline-driven atmosphere
B.A. or B.S. (or equivalent experience), ideally 3+ years of cross-platform Marketing experience, preferably within a publishing and/or digital advertising environment; previous experience in tech, media & telco categories a plus
A growing understanding of the current social, branded content, digital, mobile, and tablet landscapes
A foundational understanding of an ad sales, planning, and account management environment
Other languages are a plus
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Marketing Group
Req ID: 31603