We’re looking for a customer-centric Solutions Marketing Manager for our AMER region to help develop and lead the GTM strategy and execution for the base chemical portfolio of solutions. Reporting to the Head of Global Based Chemical Marketing, the Solutions Marketing Manager will be responsible for developing & executing value chain solution marketing programs targeting a variety of clients and personas and will play a lead role in collaborating with other business lines to drive marketing initiatives. They will collaborate with Product Management, and Sales to create GTM plans based on market segmentation, personas, and customer buying journeys.
As an experienced solutions marketer, they will be expected to develop multi-touch integrated programs (including marketing events) that leverage various channels (digital inbounds, events, etc.) and support sales enablement toolkits and dashboards that streamline synergies between Marketing & Sales. Additionally, the role will need to be conversant on marketing analytics and have a strong affinity for tracking and measuring funnel velocity and conversion rates. They will report regularly to stakeholders on the efficacy of their programs and will be well-versed in designing strategic programs for product and solution uptake in mature or saturated markets.
In addition, the Solutions Marketing Manager will be responsible for content creation, management, and marketing working with internal stakeholders, as well as external agencies to produce high-quality materials designed to drive conversions. The qualified candidate will be experienced in tying marketing strategy and programs to ROI and will be comfortable speaking in terms of pipeline volume, velocity, and revenue contribution.
Working with key stakeholders across the Energy business. Using market research, clients feedback, and sales priorities, you will develop compelling and content-rich value propositions by target audience which will drive the GTM strategy for marketing communications into target segments
Implement, plan, develop and measure integrated global marketing programs (including marketing events) to align with the ‘Buyers Journey’, including awareness, inbound and outbound demand generation, pipeline building, sales acceleration, and localization
Help grow and implement new digital inbound marketing strategies to drive further demand from online activity
Develop global sales enablement assets and implement training strategies to instruct sales on understanding target audiences, value propositions, buyer preferences, needs, and challenges
Build processes and account scoring techniques from the ground up to help us analyze and identify when accounts should be prioritized and be excited to scale this as we grow
Analyze campaigns and targets daily and compare A/B test where necessary to ensure strategies have a measurable ROI – be agile and willing to update and change tactics where campaigns fall short of expectations
Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities and work closely with the team to track lead flow and convert opportunities
Be willing to learn and become an expert on our key personas, work with sales to fill in gaps, and develop a persona-based strategy for lead conversion
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
Manage timelines, budgets, resources, and maintain effective communications and relationships with internal and external partners.
B2B demand generation marketing, ideally with a focus on integrated campaigns and ABM for Enterprise SaaS or similar (ideally >7 years)
Experience within the energy industry is preferred.
Track record of measurable success in developing and growing pipeline through innovative programs to scale company growth
Strong ability to think strategically, analytically, and creatively to break down problems and find effective solutions
Familiarity with ABM tools, marketing platforms (Eloqua, On24.. etc), Salesforce, Google Ads/ Analytics, and reporting skills
Digital inbound marketing skills covering a wide range of online channels
Able to analyze large amounts of data, content, and products to develop solution sets.
Proven content marketing capabilities including strategy, writing, creation, and execution of marketing assets across multiple media – including social media, blogs, websites and email
Experience working in a cross-functional, matrix organization, including the understanding of global/ regional/ country organizational dynamics
Strong analytical capabilities. Innate ability to navigate through a complex matrix organization and lead process changes. Thrive in a fast-paced connected sales and marketing environment.
A strong leader who has experience working with multiple cultures and stakeholders across global locations and time zones
Hands-on, goal-driven, and a positive attitude and sense of ownership
Solid communication and interpersonal skills
High level of accuracy and attention to detail
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: PEOPLE
Job Category: Marketing Group
Req ID: 32696