We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.
Examine the world and bring it to others.
About the Role
We’re looking for an experienced Marketing Director to lead demand- and lead-generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations and creative/graphic design to build a robust and sustainable pipeline of sales leads and event registrations. This position reports to the Executive Director of Marketing.
About OPIS, A Dow Jones Company
OPIS has served the fuel and chemicals industries for 45+ years with content reinforced by leading-edge technology, unrivaled customer service and constant innovation. Beginning as an oil price reporting agency, OPIS has grown into a worldwide information powerhouse with authoritative market news, trusted data, analysis and forecasting, consulting, and educational events. Market participants across the value chain trust our expertise in energy, chemicals and environmental commodities to make critical business decisions.
About the Marketing Team
The global OPIS marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
You Will:
Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels, as well as audience segment targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
You Have:
12+ years of proven B2B marketing leadership experience
Familiarity with the energy industry is highly desirable, especially in the Middle East and African markets.
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Familiarity with graphic design programs, such as Adobe Photoshop, InDesign, Illustrator and/or Canva
Self-directed and capable of working independently without direct supervision
Ability to distill complex products into clear narratives
Strong verbal, written and interpersonal communication skills
Ability to learn quickly, multi-task and manage projects to completion
Detail-oriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle Programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Subscription Discounts
Employee Referral Program
About Dow Jones
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - OPIS
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
Req ID: 44623
