The Sales Planner will work with the planning and sales teams to support both proposal and post sale phases of WSJ Barron’s Groups digital advertising programs. The sales planners will focus on informed and intelligent media plan building and campaign management ensuring success of our digital advertising programs.
Work with sales team on RFPs to provide proposal ideas and inventory solutions that best meet the client expectations and proposal objectives by account/campaign
Maintain pricing integrity and inventory package strategy
Produce sales proposals in order management system leveraging yield tools required
Utilize historical data to support strategic decisions about new sales programs
Leverage internal data including audience metrics and user profiles to recommend sophisticated digital strategies for each client
Solid understanding of Wall Street Journal Barron's Group product offering and operational capabilities
Reserve campaigns in order management system once deal is approved
Work with both sales team and campaign management to ensure timely launch
Assist in client optimizations so that revenue is maintained and balanced with client goals
Provide campaign performance reporting and analysis
1-2 years working with an online advertising operations or planning team
Experience using one or more internet ad serving system and order management systems (i.e. GAM, Operative, etc.) preferred
Ability to work independently as well as with a team
Demonstrated ability to thrive in a fast paced environment while managing multiple projects and tight deadlines
Strong analytical, strategic, and creative problem solving skills
Excellent communication and interpersonal skills in person, over email and on the phone
Strong project management and organizational skills
Detail-oriented and highly motivated
Strong computer applications skills (Excel, Word)
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Sales Ops/Planning/Support Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 28515